meta tags
- Meta tags are included in the html, between the and at the top of the document
- It is crucial to get the correct information in these as this could decide whether or not your web site is listed
- The meta tags (in the HTML of each page) for title , keywords and description should be utilized to their full value, and match keywords that appear in the body of the page
- Some search engines (not all) use meta tags to obtain the information about your site - directories don't use them
- Meta tags are an important aspect of search engine optimization
step by step instructions planning
- Think of a short keyword intensive phrase for the page
- Use this as the page title
- Keep to 90-150 characters or less (incl. spaces, punctuation etc.)